Search Engine Marketing
By Gunnar Berglund
One tactic that is quickly gaining notoriety in the world of online advertising is search engine marketing.Search Engine Marketing, which is also commonly called SEM, is a process which involves manipulating how search engines function in order to improve a website's page ranking when certain key phrases are searched for.
The return on investment for search engine marketing is excellent, if you compare it to all other online marketing means. Direct mail campaigns and banner advertisements may be effective, but not nearly as effective as search engine marketing can be. Market research has shown that search engine listings which are high in the search list generally drive the best possible branding, or awareness.
Other popular search engines include Yahoo, Lycos, MSN, AltaVista and AOL. Search engine marketing involves applying calculated methodologies in order to deliver results through analysis of search engine listing criteria and indexing parameters or indexing algorithm. Because search engine marketing affects search engine results, anyone who is searching for subjects relating to your niche will surely find your website if you are listed high in the search results. Because search engine marketing is the most cost effective marketing channel on the entire internet. Additionally, search engine marketing is the most direct marketing channel on the internet as well.
Search engine marketing generates more leads than any other form of direct marketing, because search advertising tends to generate more interest than sponsored advertising or banner advertising. There are two different ways to handle search engine marketing, in house and outside. Nearly two thirds of all search engine advertisers claim that using outside search engine marketer is more effective than when using in house search engine marketer. Hire an external search engine marketer for the best results.
